OBJECT & DAWN

The concept for Object & Dawn is the culmination of founder Saida Mouradova's life experience. From the scarcity of growing up in the Soviet system, to living in Sweden, Paris and two decades in New York City. After graduating from Parsons, she spent 10 years as a fashion designer producing dozens of collections per year for brands like Banana Republic and Ralph Lauren. But she was never able to create what she wanted. Always constrained by mainstream, corporate mandates and managers that stifled her creativity. Burned out by the "fashion industry machine," she promptly quit with no real plan of what to do next. She spent the next years continuing her fashion blog and running a fashion wholesale business. But the dream to design her own line, true and authentic to herself, never faded. 

Object & Dawn exists to deliver magical, powerful and artistic experiences to its clientele. Their expertly designed and meticulously crafted pieces are unique, handmade and carefully considered. Each piece is modular and extensible allowing for endless personalization. Made to be worn comfortably for hours in any setting: on the dance floor, walking down the avenue, or the wedding aisle. Attention to quality and craft to ensure your investment in us remains a part of your collection for many years to come.